Google Shopping Ads are one of the most effective methods to increase your online sales. These product listing ads appear at the top of Google, before organic search and even text ads. Because of their high-up placement, product listing ads have a 30% higher conversion rate than text ads!
By utilising Google Shopping ads, you can position yourself ahead of your competitors right when a customer is looking to make a purchase. Our team are experts at driving ‘ready to buy’ customers straight to your online store. We take care of increasing your sales, so you can stay focused on other areas of your business.
Since 2019, online stores have increased their ad spend on Shopping by 38%, while spend on text ads actually decreased by 12%. That’s because of the simplicity, power and high conversion rates of Google Shopping Ads.
If you want a sure-fire way to jump ahead of your competition in the search results, you need an experienced Google Shopping Management Agency. Our team can set up and run high-converting ads to reach customers in ‘buying mode,’ so you can quickly boost the sales and profitability of your business.
Our team doesn't stop working on your campaign once we set it up. We work on improving your campaign consistently to bring you the best results possible for your online store.
You’ll receive a robust digital marketing strategy tailored to you and your business. We listen to you, your needs, and your goals to deliver a strategy that brings you tangible results and a strong ROI.
Hate lock-in contracts? So do we! We’re confident in our results and provide you with a month-by-month contract. This lets you leave at any time, and puts pressure on us to stay on top of your campaign.
Get detailed monthly reports that keep you up to date with our plans and progress for the past month. It’s super easy to track your online sales revenue, click-through rate, conversion rate, return on ad spend and more.
Google Shopping Ads are not only cost-effective, but they also convert like crazy when done right. You can utilise your existing product images to grab someone’s attention before they’ve even scrolled down the page, leading to higher conversion rates.
Plus, these potential new customers can also find you without having to build out a complex marketing funnel. You can see an immediate ROI rather than having to invest in long-term marketing strategies that could take months to pay off.
"We are currently running Google Shopping ads with SEO Advantage and couldn't be happier with the results. It's only been 3 months and we've never been busier! My husband and I would recommend them to anyone who is looking for real results."
Online Store Co-Owner
Want to create advanced digital marketing strategies that deliver you the best ROI? Then there’s no better digital marketing agency than SEO Advantage. We can run high-converting Google Shopping Ads to drive more sales to your website.
Plus, our team of experts can also combine your campaign with other services for exponential growth. You can utilise Google Shopping ads with remarketing and display ads, Google Ads, Social Media advertising and more to get the best results you can in 2021.
Ready to get started? Complete the short form below to schedule a free strategy session with one of our Google Shopping experts. We’ll spend 30 minutes discussing your specific business and goals – then we’ll outline the exact steps to run laser-focused,
high-converting Google Shopping ads.
Google Shopping is a Google service where customers can search for a product they’re interested in and compare prices between different vendors. Although there is a dedicated shopping tab on Google, you will still see these product listings when you’re doing a standard search. These products that show up at the top of the page when you’re searching on Google are called Google Shopping ads.
Google Shopping ads, or Google Product Listing Ads (PLAs), are a paid digital marketing activity in which people can bid on keywords and search terms similar to standard Google Ads. These product listings are much more visually appealing than regular text ads and lead to higher conversion rates than their text counterparts.
Google Shopping works by pulling and displaying relevant data from your website about pricing, product information, reviews, images and more when someone makes a search. This is also one of the reasons why an increased conversion rate comes with these shopping ads as opposed to text ads as people have more information at their disposal and can build trust with your brand much faster.
To use Google Shopping, you must have Google Merchant Center setup with a ‘product feed’ so Google can pull in the data from your online store, such as Shopify or WooCommerce.
For example, searching for ‘red silk dress’ will make Google then search available product feeds provided by sellers and online stores to bring the most relevant results. It’s up to the seller to provide this feed and have their Google Merchant Center setup and optimised.
Google Shopping ads appear at the very top of Google when you make a relevant search. If you search for ‘white running shoes’ for instance, you’ll likely see Google Shopping ads at the top of the page, or to the side of the page.
These ads are visually striking and convert highly as well. It’s a combination of a search being made with purchase intent, the visual nature of being able to see the product, as well as being able to quickly see the price of a product that makes Google Shopping ads so effective.
Google Shopping can also appear if you happen to not be running ads with Google starting to roll out free Google Shopping product listings as of last year. Google Shopping SEO is important in this regard as it will allow you to optimise your product feed even further without advertising.
You can use both Google Shopping & Google ads to increase sales for your online store. We recommend you utilise both to get the best possible ROI for your campaign. A Google Shopping Ads agency can help you set it all up seamlessly along with other services such as remarketing and retargeting campaigns, display ads, text ads, and more.