Google Shopping Ads

Google Shopping Ads are one of the most effective methods in 2021 to increase your sales online. These product listing ads appear right at the top of Google, before organic search and even text ads. The visual appeal and convenience of seeing relevant products so high up on the page is paying off with product listing ads having a 30% higher conversion rate than text ads. By utilising Google Shopping ads, you can position yourself ahead of your competitors right when a customer is looking to buy.

Our team are experts in driving ready-to-buy customers to your online store. We take care of increasing your sales, so you can stay focused on other areas of your business.

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We provide you with detailed monthly reports and keep you up to date with our plans and progress for the past month. You get to keep track of your online sales revenue, click-through rate, conversion rate, return on ad spend and more.



Google Shopping allows you to show potential customers the products you sell right as they are searching for them and looking to buy. There’s never been a better time to start investing in Google Shopping with online stores increasing their ad spend on Shopping by 38%, while spend on text ads has seen a decrease of 12% from 2019.

Google Shopping utilises your existing product imagery to stand out and grab someone’s attention before they’ve even scrolled down the page which leads to higher conversion rates. Potential new customers can also find you without having to build out a complex marketing funnel. Selling on Google Shopping can net you greater returns short-term which is good news for business owners worried about investing long-term on a digital marketing strategy that may not see an ROI immediately.

We create advanced digital marketing strategies to get you the best ROI on your campaign. Our team of experts can also combine your campaign with other services for exponential growth. We can utilise Google Shopping ads in conjunction with remarketing and display ads, Google Ads, Social Media advertising and more to get you the best results you can in 2021.

Image of Google shopping services


Google Shopping is a Google service where customers can search for a product they’re interested in and compare prices between different vendors. Although there is a dedicated shopping tab on Google, you will still see these product listings when you’re doing a standard search. These products that show up at the top of the page when you’re searching on Google are called Google Shopping ads.

Google Shopping ads, or Google Product Listing Ads (PLAs), are a paid digital marketing activity in which people can bid on keywords and search terms similar to standard Google Ads. These product listings are much more visually appealing than regular text ads and lead to higher conversion rates than their text counterparts.

Google Shopping works by pulling and displaying relevant data from your website about pricing, product information, reviews, images and more when someone makes a search. This is also one of the reasons why an increased conversion rate comes with these shopping ads as opposed to text ads as people have more information at their disposal and can build trust with your brand much faster.

To use Google Shopping, you must have Google Merchant Center setup with a ‘product feed’ so Google can pull in the data from your online store, such as Shopify or WooCommerce.

For example, searching for ‘red silk dress’ will make Google then search available product feeds provided by sellers and online stores to bring the most relevant results. It’s up to the seller to provide this feed and have their Google Merchant Center setup and optimised.

Google Shopping ads appear at the very top of Google when you make a relevant search. If you search for ‘white running shoes’ for instance, you’ll likely see Google Shopping ads at the top of the page, or to the side of the page.

These ads are visually striking and convert highly as well. It’s a combination of a search being made with purchase intent, the visual nature of being able to see the product, as well as being able to quickly see the price of a product that makes Google Shopping ads so effective.

Google Shopping can also appear if you happen to not be running ads with Google starting to roll out free Google Shopping product listings as of last year. Google Shopping SEO is important in this regard as it will allow you to optimise your product feed even further without advertising.

You can use both Google Shopping & Google ads to increase sales for your online store. We recommend you utilise both to get the best possible ROI for your campaign. A Google Shopping Ads agency can help you set it all up seamlessly along with other services such as remarketing and retargeting campaigns, display ads, text ads, and more.


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