Ecommerce & Shopify SEO.

Ecommerce SEO is becoming more and more important to get your business's website found by potential customers. The ecommerce industry in Australia is expected to reach $34.5 billion in 2021 and it’s growing each year, so it's essential to have your ecommerce store optimised.

Boosting organic traffic to your website helps you get in front of new customer's eyes and generate long term revenue for your business. Our team of digital marketing experts will help set up a strong data-driven ecommerce SEO strategy.

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Shopify Optimisation

We specialise in Shopify SEO and are experts in boosting traffic to your website. Our digital marketing team knows how to get you and your website ranking.

WooCommerce Optimisation

Our team are experts in WooCommerce SEO and getting more eyes to your ecommerce website. Our data-driven strategies get you results that actually matter.

No Lock-In Contracts

No one likes to be tied down. We provide month-to-month contracts on our SEO strategies that don’t lock you in long-term and we pride ourselves on winning you over every month.

Monthly Reporting

We report to you every month on your SEO campaign, providing you consistent updates on data that actually matters to you and your business.



Customers are relying more and more on search engines like Google when they’re looking to buy online. Recent statistics show that 44% of people start their shopping journey online with a Google search, and 92% of all of this traffic goes to the first page results in the ecommerce industry.

A powerful and data-driven ecommerce SEO strategy can bring you consistent traffic for people that are already searching for the products you’re selling. It allows you to see growth and increase sales as well with unique visitors being able to upsell and discover your entire website as well.

It can be difficult to find the time or understand the ins and outs of running a viable ecommerce SEO strategy. We can take care of your SEO and put you in the best possible position to succeed, while you can focus on growing other areas in your business.

Image of our ecommerce SEO service


Search Engine Optimisation (SEO) is the process of optimising your website for Search Engines like Google. Optimising for search allows you to rank higher on Google when a potential buyer is looking to buy which drives more targeted visitors to your website.

SEO also optimises your appearance in search to build trust for your website and can improve your Click Through Rate (CTR).

SEO works on a ranking algorithm which favours your On-Page (such as titles, keywords, and your content) and your Off-Page (backlinks going to your website, local SEO, etc) and also your Technical Optimisation as well (page speed, security, user experience etc).

These ranking factors are signals to Google that your website is relevant to a user’s search and can provide the best possible user experience.

Ecommerce SEO involves optimising websites for customer search terms to boost traffic that results in more sales. It’s more important than ever to boost the rankings for your website which will result in greater revenues for your business.

SEO for ecommerce platforms involves doing a thorough keyword research and finding what people are searching for and catering your content and keywords to this preliminary research.

Ecommerce businesses need to optimise their websites by crafting copy that people want to click through and read. This is done by providing titles and descriptions based on each product category, optimising URLs and images, and then improving the experience once a user clicks through to the page.

Shopify is quickly becoming a favourite Content Management System (CMS) in the ecommerce space as it is safe, quick and easy for customers to transact with.

It is also SEO user friendly and allows website owners to quickly update page titles, product descriptions and images. Having an expert ecommerce marketing agency such as SEO Advantage optimise your ecommerce website will give you a huge advantage in the marketplace.

To really stand out from the competition, companies and brands can maximise their performance through multiple channels of advertising.

In conjunction with SEO services, you can gain a competitive advantage by utilising some of our other services such as Google Shopping, Google Ads and Social Media Ads to improve brand awareness and increase sales.

For the best results, we recommend a blend of marketing services to get the most of your campaign.


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