Social Media Marketing / Advertising is a cost-effective way to drive more customers to your business. With over 95% of Australian millennial’s owning a mobile device, and the average number of users for social media networks increasing every year, social media advertising is becoming more and more crucial incorporate into your marketing plan.
We work with Facebook and Instagram ads to take advantage of their large number of daily online users which we target for high conversions and engagement for your business.
Social media advertising allows your brand or business to be discovered instantly by thousands or even millions of potential customers at the press of a button.
Customers like to buy from businesses they recognise and trust. Social media advertising allows customers to engage with you on a personal level.
Seeing that other users have interacted with your posts and ads makes potential customers feel more inclined to purchase your goods or services.
We keep you in control with our detailed monthly reports so you can see impressions, click through rates, conversion rates and your monthly spend.
"I have been using SEO Advantage’s social services for 2+ years and they have made my life SO much easier! They explain every detail and keep track of our results. Can’t thank them enough!"
Social media marketing has the largest number of potential customers, with a total of 3.2 billion social media users reported in 2019. No other form of marketing can reach 42% of the world’s population.
We use a combination of A/B split testing, professional copywriters and UX designers to perfect every detail of your campaign. By creating a large number of experimental ads before pushing your finalised ad live, we ensure high ROI right off the bat, every time. We then review your ad every week, using the data we have collected to discover any potential changes for an even better result.
Facebook ads are targeted clickable ads that look similar to organic Facebook posts or stories. The posts are pay-per-click (PPC) in which Facebook charges you a set price every time your ad is clicked. In order to set up a post, you need a Facebook page. There are a large number of targeting options, such as location, demographics, interests, behaviours, etc. You can choose to post your ads as a post, story, messenger or through their audience network (some of Facebook’s partners).
Instagram's ads are similar to Facebook ads, and as such you must have a Facebook page, as well as an Instagram business profile. You can have the same targeting options as Facebook ads, and they are also PPC. There are five types of ads on Instagram:
1) Photo Ads;
2) Video Ads;
3) Carousel Ads
4) Slideshow Ads
5) Stories Ads.
SHORT ANSWER: YES.
Social media advertising is a fast and affordable strategy for more traffic. It gives immediate results and can be targeted towards users who are more likely to purchase your product or service. It is also an effective way to promote brand awareness and boost credibility. However for the best results we recommend a hybrid approach using our search engine optimisation services.
There is no number set in stone for the amount to spend on social media marketing. The cost is calculated through number of clicks you are after, cost per click, and your social media agency’s hourly charge. At SEO Advantage our social media services only includes Instagram and Facebook ads, which make our services much more efficient and affordable than a standard social media agency.
For more information contact one of our social media marketing specialists.
A social media marketing company helps build a digital strategy for social media platforms such as Facebook and Instagram. Their social media experts find and target your ideal target audience, which can help you can grow your business through an increase of leads and sales. Working with a social media marketing company takes care of everything for you, letting you focus on your business.
As a leading social marketing agency in Melbourne, we offer the following social marketing services:
- Facebook advertising
- Instagram advertising
- Content marketing
...and more. If you're looking for great results that will grow your customer base or generate more clients, get in touch with our team today!