Many companies turn to an SEO service provider when their company is struggling to get the visits they need, losing sales or seeing traffic divert to a rival with better ranking web-pages. Calling in professional help is seen as an effective way to solve the problem and make a quick save, but the reality is that the process of SEO and link building is much slower than that. Success can depend on the budget that you have and the way that you implement it. Front loading your SEO budget could help you gain results a little faster. Here is a 3 important reasons why this front-loading strategy can make a big difference.
Like it or not, the first step for creating a promising SEO strategy for a website is to give that website an SEO audit. This means going through the site with precision to find the aspects that are holding it back and the reasons for the poor rankings. This can be tricky for website owners that have spent months carefully tweaking the fonts and layout to make their pages attractive to new viewers, but is essential to cover all the angles in order to make repairs and implement effective SEO. The user experience is important, but this means more than their enjoyment of using the site and the information they receive. Two important issues here are the speed of the site and the presence of broken internal links. Perhaps you have spend so much time working on new posts that you haven’t worked to maintain the old ones. Other problems to look out for include spam backlinks from questionable domains, poorly optimised tags and meta descriptions, and something as blatantly offensive as duplicate content.
Time and effort needs to be put into fixing these problem before moving forward with a campaign. The more budget there is at the start, the easier it is to fix. One of the biggest problems for website owners is the assumption that there will only be a few small errors to tidy up, which means that it can be a shock when an SEO service provider comes back which a massive to-do list. Also, the bigger the list and the more hands that need to come on board to fix it, the more expensive it can get. Allocating time and resources at the start of the program, and being prepared for any obstacles and major website errors, will soften the blow and keep the project on track.
Whenever anyone asks about the SEO service we provide customers we always say you need to put money into generating the best sales and leads, and this can require some research and hard work if the site is currently failing to reach its target demographic. This can be carried out with a number of helpful tools: keyword research, market research, competitor analysis and content planning.
It is important to use keywords in your content to bring in an audience that are searching for that specific term. The problem is that it can take a little time to determine precisely what those ideal keywords are. It is worth putting your resources into carefully studying all the right tools – Google trends, analytics and keywords planner – to create an optimised list of words that match the expectations and mindset of the audience that you are after. The main aim is to have your site rank highly enough on a search engine results page that your target market can instantly see you, but this is only possible if the keywords match the audience.
It is important to make sure that you are visible to key readers and paying customers online, but you cannot forget that there are plenty of other companies out there that are likely to be using some of the same keywords and strategies to build upon their own rankings with that same audience. By using competitor analysis, you can get a better idea of how they are implementing SEO and how to use that in your own strategy. This will help you to exploit weaknesses, leapfrog them in the ratings and learn some tricks to their success.
With the right tricks and keywords in mind, you need some engaging, well-crafted content to place them into to bring your target audience on board and keep them there. In order to optimise your content, you need to understand its purpose and the way that your reader will connect with it. This means understanding what your audience want to see when they come to the site, re-crafting content to meet these needs and analysing the content of competitors to ensure that it is superior. This approach can be brutal at times, because it means accessing current weaknesses, but it is worth the effort and financial input if it strengthens the website and helps you to crate a strong plan of action for future entries. This plan of action means prioritising pages in need of new content, keeping on track with blog entries and maintaining the site as a whole. With so much time spent generating this new content and promoting what is already available, it helps to have the budget upfront to generate the content quickly.
This is the main reason for adopting this new approach to the budget – to get better results in a more efficient manner. By setting aside a larger portion of the budget at the start of the SEO campaign, you can be sure that those minor, essential tasks can be dealt with immediately, freeing up time and resources for the bigger, more important projects. The great thing about the front loading approach is that it is all proportional. It doesn’t matter if your budget is big or small, you can simply allocate a significant proportion of it up front to let your new SEO service provider tackle everything that is thrown at them and achieve results much faster.