There are definite principles to success in every topic and websites are no different. As an online marketing specialist I’ve listed the seven most important characteristics of owning a high functioning and lucrative website below. So, if you’re looking to have a website built by a website developer or to clean up your current website you will definitely benefit from these tips.

1. Principle One -Website Structure:
Think for a moment your website is like a building… if the foundations aren’t right it will collapse. Online this means you may have a beautiful looking website but no one will know where to find it because Google and other search engines don’t see your website as a place to send their users. In order to own a well-structured website it is wise to invest in a website developer who has a comprehensive understanding of Search Engine Optimisation in order to deliver a website with solid SEO foundations. If you do not build a website with solid SEO foundations you are going to be like a coffee shop sitting in the middle of the desert – No passing trade!

2. Principle Two – Conversion:
What you and I think looks good on our website doesn’t always matter… what matters is what people do when they are visiting your website. Are they being converted and calling your phone number and buying your product or are they hitting the back button and visiting at your competitors websites and buying from them? Put plainly, conversion means simply this… Should you have 100 website visitors and 3 of them called your phone number, you just achieved a 3% conversion rate. By implementing honest and time tested conversion principles it’s common to increase your websites conversion rate by a minimum of 100% to begin with meaning potentially you just doubled your money.

3. Principle Three – Interaction & User Friendliness:
Do you deliver a good reason for people to interact on your website or not? Things like helpful videos or tips or secrets to your industry that may help build confidence in the potential customer. Furthermore is your website user-friendly and easy to navigate? If a potential customer finds it difficult to find what they are looking for on your website you might as well kiss that sale goodbye. Don’t assume that things are easy to find on your website. Things are easy to find for you because you know where everything is. Try asking ten of your friends to go to your website and locate a specific item as if they were looking for real and ask them to be honest and as hard on you as they need to be. You may be surprised at their answers.

4. Principle Four – The Trust Factor:
Do people trust you or does your website leave people feeling suspicious? A sure way to develop trust is to have your phone number, address and profile on your website and make sure it’s easy to find. Tip: In your profile include a picture. When people can easily see a face behind the website along with all the details they can quite easily and subconsciously believe and trust more. If you don’t try to hide behind your website (like so many others) you may stand out from your competition.

5. Principle Five – Call To Action:
Does your website include a “Call To Action”? Example: Call 8888 8888 to receive your bonus widget valued at $197, Available till the end of May. By giving people a good reason to call your phone number or give their name and email address will increase your conversion rate on both.

On the point of your phone number, don’t make people search for it, include your phone number at the very tip of your website, BIG AND BOLD. Have it on your contact us page also but don’t make people search, click or scroll to find it or you WILL loose potential customers.

Remember you literally only have between 2 and 4 seconds to grab a potential customer’s attention once they land on your website. After that point, if you’ve not delivered what they are looking for you may loose them forever.

6. Principle Six – Build a List to increase conversions further and the net worth of your business:
Are you building a list through a fully automated system? If you are not you could be throwing money down the toilet. By utilising a list you are building a warm lead database. A business with a sound database is worth a lot more money due to the fact that it can, with the flick of one button send out emails to a database that bring in sales. By the way… if you send out 1 or 1 million emails it costs you a few dollars at the most with a proper emailing system like Aweber, mail chimp or icontact to name a few. Try contacting even 100 people without spending a dime through traditional methods and evaluate the cost and I’m sure you’ll come to appreciate email marketing in a big way.

7. Principle Number Seven – Risk Reversal:
Are you offering a guarantee that sparks the interest in your potential customers more than your competitors do? Think about it… if you want to invest or purchase a product or service and it came with a rock solid guarantee but their competitors product did not, which one would you invest in? Take some time to create a very well thought out guarantee and stay one step ahead of your competitors.

To own a website that makes you money and brings in a lot more customers call 02 8521 7480… Plus grab a Free copy of my course to “Bigger & Better Website Profits” below - Valued at $597.