Here’s something to think about… If you’re looking to have a website built for your business then what you are about to read may be the most important piece of information that will not only save you thousands of dollars, it may also be that KEY piece of information in the colossal task of getting people to see your services on Google and competing search engines.

Let me explain… There are two, and only two, types of websites in all of existence. One is a fancy looking website with no conversion principles and foundational structure for the search engines. The other is a website that makes you money. What I mean by this is a fancy looking website that is not structured properly is like a building on shaky foundations. If your website is built with poor core principles, your customers will not find you. You will be almost impossible to find on Google and other search engines. Worse, your customers will be drawn in by the more effective websites that are your competitors. That’s it. Two kinds of website: Fancy or Efficient. Remember the reason you are having a website created... It's to make you money!

Do you want to know the killer? Whichever website you choose, Fancy or Efficient, the price is not an indicator. There are predatory developers out there that will charge you premium rates for flash-in-the-pan sites. It’s hard for you to pick that you’re being deceived, because your website now has all the ‘bells and whistles’ yet the fundamental grunt that delivers profit is not something that the layman can routinely pick. When we develop Efficient websites at SEO Advantage we would rather develop a long-term relationship that is devoted to your profitability – we’re not in the business of ‘making a killing’ like other Internet Management teams.

What’s the lesson here? Don’t create a coffee shop in the middle of the desert or you’ll have a fancy looking coffee shop that costs you money with NO passing trade. Worse, don’t buy a coffee shop that looks spectacular, but can’t produce the books. The question to ask yourself is "Do you want a website that makes you money, or a fancy plaything?"

Here’s the solution, no matter which company you choose to build your website, you are going to want it architecturally structured to cater for the search engines from which your customers are channelled. Your site – your online reflection of your business, your blood sweat and tears – has to be optimised by a professional SEO Expert. You will want to think about the conversion principles you apply to your website so you can turn more of your visitors into phone calls and buyers.

Setting your website up correctly by a Profit-focused developer who has a strong understanding of exactly what Google and other search engines want in a website, is going to be a blessing for you and can save you huge headaches - and the dreaded expensive site re-construction later.

For completely free advice with a guaranteed zero sales-pitch, drop me a line for a friendly chat on (02) 8521 7480 between 11am and 5pm Monday to Friday. I promise to give you candid advice – in fact, it will be my absolute pleasure to help you and even get you started with a website should you feel comfortable working with me.

Whether you have your website built by SEO Advantage or someone else, I’m sure you will agree that the main purpose for a website is to bring you more customers. If it’s not making you money, what’s the point of having a website? See the 7 principles of a Highly Profitable website >>