This may seem small but it can cost you dearly...

Ok! Now listen up because this is important... When you own a number of websites you will sometimes find yourself using the strength of one site to link to another site. This can be a wonderful strategy BUT if you decide you want to do this, make sure you only link from one page and NOT the entire website.

Here's what I mean by that...

Recently, someone I personally know put a link on one of his websites and had the link go to another website that needed a boost.

The first website was producing a Google page rank of 3 where the other website was only producing a Google page rank of just 1.

Now this is not a bad strategy if you own a number of websites BUT the fatal error was...

He added the link to the footer of the website and ALL the footers were duplicate. That means that because there were 53 pages on this website, there were 53 new links created that pointed to his other website. Plus they were all coming from the same domain name.

The big problem with this is that it can look very spammy to Google.

The next time his websites were crawled he noticed the website producing the page rank of 3 dropped to a page rank on just 1 and the other website staid the same page rank of 1. The first website also dropped a number of pages in the Google rankings ultimately costing him money in lost revenue.

So... What's the lesson here?

When linking from a website to another website you own, only link from one page on the website and no more. That way it looks natural to Google and the other search engines.

Thank you for dropping by for another free SEO tip.

PS: Keep an eye out in your email inbox for new SEO and Search Engine Optimisation updates.

P.P.S: If you need help and you're just not sure how to fix your website, drop me a line today on (02) 9591 8112 between 11am and 7pm Monday to Friday... I'm here to help you.