Here's How You
MUST Set Up Your Website 'HTML Tags' For Best Optimisation In Search Engines Regardless Of Your
Industry
The first point is the
title tag:
A title tag is something that must contain your most
important key words because it is the most important tag. Typically I always put the top one or two keywords in my
title tag of the home page and only one keyword phrase per internal page. The title tag should be no longer than 60
characters, including spaces.
In the HTML format, a title tag will look like this
So if you were targeting the key word "carpet
cleaning" your title tag will look like this
Here is an image of where you can see a title
tag. In this image the title tag is showing as:
If you have trouble understanding all this don't worry,
simply instruct your website designer to make the necessary changes.
The second point is
yourkeyword tags:
Your keyword tag should contain ALL your keywords. Although
Google doesn't look on this as importantly as it use to but it is still advised to add all your keywords to the key
word tag. The keyword tag should be no longer than 800 spaces, including spaces.
Here is what your keyword tag will look like:
Again, if all this doesn't make much sense to you, simply
give your important keywords to your web resigner and ask them to add it to your website.
Here's How To Know Which
Are The Best Key Words:
Use Google to tell you. The free
Google keyword tool is what you will use because it will give you a close estimation of the number of times a
word was searches for last month. Lets look at it together. Click here on the FREE GOOGLE KEYWORD TOOL.
The page will look like this
The Blue circle
must be set to the country you wish to target
The Green circle
is where you will enter your key word
The Red circle is
where you will type a the security spam protection code
And finally the
Black arrow is where you will click so Google can find its
data.
The results (we
will use "Carpet Cleaning" as our example) will now bee shown. Here are the results for carpet cleaning in
Australia.
I typically look at the first few results (under the first
circle) and if they produce high traffic (Many monthly searches) I will use them as my key word.
At the top we can see the keyword "Carpet Cleaning" to the
far left, then when we look a little to the right and we can see the key word "Carpet Cleaning" was searched for
around 165,000 times last month. So this would be a very good word to rank high in Google and other search engines
for.
The top 1 to 3 key words I would typically use in my title
tag and my H1 tag which I will explain next.
To
Make Things Really Easy I Managed To Grab This Video
On How To Use The Google Keyword Tool
The third important point is:
Your H1 tag. The H1 tag is probably
the second most important tag. In the HTML, your H1 tag will begin with and finish with and it will contain the
important things in between one if which will be at least one of your most important key words or the key word you
want that page to rank high in the search engines for.
The fourth important point
is:
The most prominent key words or the key word you want that
web page to rank high for should have it mentioned in the copy of that page at a ratio of a minimum of 1% but no
greater than 2%. What this means is that for every 100 words in your page you should mention the key word no less
than once but not more than twice.
You also should have your key words put in your metta
keyword tag. A keyword tag will look like this:
Here's a small tip... try to end the copy (words on your
website) with the key word.
P.S: I hope this has helped you to re-structure your website
so it looks much more attractive to the search engines.
P.P.S: Keep an eye out for your next tip in your email inbox
as you should have it by the time you finish reading this one. It can boost your website conversion by over
300% month after month.
If You Want To Be On
The Front Page Of Google
Call Me Today On: (02) 8521
7480 Any time between 11am
to 5pm Mon - Fri
And I'll Help You Get Top Rankings In Google
"I am so pleased with my website. I am at the top of
the search engines and my Google adwords campaign is outstanding. Thank you Mark & SEO
Advantage."
Gidon,
-Steamys Carpet
Cleaning-
“My expectations have been more than
superseded. I have had about 3 web specialists work for my business in doing SEO’s etc but
never have I experienced positive results. My business has increased by about 30% in the last
year due to Mark’s work. I am not doing as much expensive print advertising now.”
"Thank you Mark, my Google rankings have shot up. Only
after 6 weeks my rankings have shot up to between 1 and 7 on page 1 of Google. I would
recommend you to anyone."