• Google often changes the rules 
• They charge and evolve more than any other search engine 
• They hit you with what is called the "Google Slap" which means you could see your $1 go to a $10 over night. 
• They stop your ads from running 
• They basically control your ads even though you are paying them very good money. 

So what can you do to fix this challenge?

There are numerous things and I strongly suggest if you haven't already you should start making the changes to your website that I mentioned in your first couple of tips. By doing this you will set up your website "HTML Tags" the right way and Google will recognise this.

You also need to:

• Keep an eye on your quality score - I like a 2% conversion as a base minimum;
• Use the same key words in your Google add that are on your web page - keep it targeted; 
• Set up testing and tracking on your Google ads (analytics); 
• Delete ads that are not working and replace with new ones; 
• Split test two different ads at once for every keyword group; 
• Delete keywords that are not working; 
• Add negative keywords - These are the kind of words you do NOT want in your campaign as they attract people who will usually NOT buy from you. 

There are so many other important attributes to a good Google PPC campaign and I've found a couple of really cool videos that can help you... take a look >>

 

 

P.S: I recommend you invest a little time getting to understand Google Adwords even if you are paying someone else to manage it for you. You will be surprised at how little these companies are actually NOT doing for you.

P.P.S: Keep an eye on your email inbox as I will be sending you some insider secrets and strategies on how to BEST set up an offer that is to good to refuse.